WE STUDY THE WAVES & UNDERCURRENTS OF CULTURE TO HELP BRANDS NAVIGATE NUANCES & NICHES AUTHENTICALLY.
OUR research is built around UNDERSTANDING the EVER CHANGING realities OF THE THREE PILLARS BELOW:
psychographics
identity shifts
NICHES & NUANCES
demographics
local behaviors
community movements
product feedback
emerging trends
consumption shifts
research cases
FIFA commissioned Provoke to explore football fandom across Europe, visiting 15 key cities in 6 countries. WE conducted 500+ in-depth conversations, expert interviews, and desk research to validate findings. This resulted in 5 distinct consumer profiles and 4 magazines (digital and print) covering Fashion, Media, and Youth Culture.
for Snipes we conducted market research across 10 European countries (18 cities total), exploring cultural dynamics, brand perception, and relevant scenes through a broad marketplace scan and deep-dive per country, plus expansion research into 2 emerging markets: Poland and Croatia.
for Alpha Industries, WE PROVIDE ongoing fashion and product research, tracking trends, designs, silhouettes, materials, colours, and collaboration potential to inform both THEIR commercial and creative decisions.