Case Study

A case study of PROVOKE's work with FIFA - highlighting past projects, current assignments, and how our insights and frameworks are shaping their next evolution.

1

CONSUMER SEGMENTATION

CONSUMER SEGMENTATION

ENGAGED FAN → UN-ENGAGED FAN OPPERTUNITY

ENGAGED FAN → UN-ENGAGED FAN OPPERTUNITY

2

FAN ENGAGEMENT
APPROACH

FAN ENGAGEMENT
APPROACH

ONE SIZE FITS ALL → CONSUMER CENTRIC

ONE SIZE FITS ALL → CONSUMER CENTRIC

3

BRAND/CULTURE
STRATEGY FOR STORE

BRAND/CULTURE
STRATEGY FOR STORE

EVENT CENTRIC APPROACH → 365/CULTURE CENTRIC APPROACH

EVENT CENTRIC APPROACH → 365/CULTURE CENTRIC APPROACH

EUROPEAN RESEARCH + CONSUMER SEGMENTATION

We partnered with FIFA to map European football fandom across 6 countries and 15 cities — conducting 500+ interviews to create a consumer segmentation report that now guides how FIFA deepens loyalty and unlocks new audiences.

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