WE HELP BRANDS AND AGENCIES TURN CULTURAL IDEAS INTO REAL-WORLD EXECUTION.
WE BUILD EXPERIENCES AND ACTIVATIONS WITH STRONG NARRATIVES AND A FOCUS ON CUSTOMER JOURNEY.
CAMPAIGN STRATEGY
Content STRATEGY
TALENT/MEDIA STRATEGY
artist CURATION + BOOKING
athletes CURATION + BOOKING
creator CURATION + BOOKING
Concepting
PROGRAMMING
PRODUCTION
activation cases
For AFCON, Provoke created a multi-city trophy tour across Europe, uniting top artists and footballers to engage the African diaspora and elevate African football into a cultural moment beyond the tournament; boosting visibility, pride, and relevance among diaspora communities worldwide.
For Nike AIR MAX DAY 2026, Provoke created a consumer event at La Gaîté Lyrique, Paris, welcoming 2,000+ attendees. It brought US-PLATFORM “ON The Radar” to Europe, featuring masterclasses with athletes like PSG & France captain Sakina Karchaoui and live performances by 10 European artists.
Provoke created the always on Snipes Soundbooth concept, a mobile pop-up studio for emerging talent spanning 14+ activations across 9 international markets, positioning Snipes at the heart of new music and culture.