SNIPES x nike

For Nike and SNIPES, we developed an Air Max Day activation in Paris based on the insight that the original Air Max spirit resonates less strongly with a new generation. Together with US-based platform On the Radar Radio, we created a platform where music, emerging talent, and community came together, brought to life through an integrated campaign and production. By focusing on rebellion, confidence, and self-expression, we reintroduced the energy of Air Max and connected the brand to a new cultural context.