Research & Strategy

RESEARCH IS AT THE FOUNDATION OF WHAT WE DO. FOR FIVE YEARS, WE’VE MAPPED THE MOVEMENTS, BEHAVIORS, AND CULTURAL SHIFTS SHAPING HOW PEOPLE ENGAGE WITH SPORTS, MUSIC, FASHION, LIFESTYLE, AND TECHNOLOGY ACROSS EUROPE. WE STUDY PEOPLE IN CONTEXT TO HELP BRANDS UNDERSTAND COMMUNITIES AND MAKE SMARTER DECISIONS.