Role Description

PROVOKE is a research-led creative studio operating at the intersection of sport, culture,creativity and media. We're looking for someone who understands that sport is never just sport. someone who sees the connections between athletes, fans, fashion, music,entertainment, identity and internet culture, and can turn those connections into stories people want to read, watch and share.

You'll join PROVOKE as a Sports & Culture Editorial Intern, helping us research stories, develop formats, write, interview and edit. You'll work across Provoke's own media projects as well as Armin Shah's media projects — the talk show formats Convo Talkshow and Kick 't met (Ziggo).

You work closely with our strategy, creative and leadership teams to research topics, identify interesting perspectives, speak to people, and help shape Provoke's ideas into work that is relevant, original and worth reading and watching.

Practical Details:

• Start: September 2026

• Duration: 5 to 6 months

• Hours: 32 to 40 hours per week

• Location: Our studio and office near Amsterdam Sloterdijk

• Details can be discussed based on availability.
  
  

What You'll Do

Research & insight

• Research stories across sport, culture and the connections between them

• Follow what's happening on and beyond the field — athletes, communities and fan

culture

• Understand how sport intersects with fashion, music, media, identity and society

• Spot stories, signals and moments before they become obvious

• Build research documents and source libraries that inform articles, formats, shows and content

Editorial & formats

• Research, interview and write — turning ideas into clear narratives and points of view

• Develop formats that move between editorial, social and broadcast

• Draft and edit articles, interviews and shorter editorial pieces

• Work with strategists and senior team members to sharpen ideas and points of view

• Help maintain consistency in Provoke's editorial tone and perspective

Interviews & contributors

• Research interesting people to interview, collaborate with or invite into our editorial

ecosystem

• Prepare interview guides and provocative questions — for publications and for talk shows like Convo and Kick 't met

• Conduct or support interviews with athletes, creatives, strategists, cultural commentators and other voices

• Distil conversations into usable insights, quotes and editorial material

Who Are You?

We're looking for someone fast, curious and proactive. Someone who knows what's happening now, but is even more interested in what could happen next. You are someone who:

• Lives and breathes sport and culture, and understands that sport is never just sport

• Understands athletes, communities and fan culture

• Follows what's happening on and beyond the field

• Knows how TikTok, Instagram, Reels and Shorts work

• Has a feel for hooks, storytelling and online attention

• Can research, interview and write

• Understands how sport intersects with fashion, music, media and society

• Has taste, and can explain why something is culturally relevant

• Has strong written and spoken English (Dutch is a plus)

Your own accounts, edits, writing or sports-related projects are a major plus.

What We Offer

• An internship fee of €500 per month based on a 40-hour work week

• A 1,000m² creative studio and workspace in Amsterdam

• Hands-on experience with international brands and broadcast partners

• Direct involvement in publications, interviews, talk shows, shoots and live productions

• Collaboration with creatives, strategists and editors across disciplines, and the chance to build a real industry network

Who We Are

Provoke is a creative research laboratory and production house based in Amsterdam. We work at the intersection of sport, fashion, media, music, entertainment and the communities shaping culture today. For more than a decade, we have studied culture from the inside. Across 36+ cities in Europe and beyond, we have researched how young people move, think, dress, connect, create, and consume. That research is the foundation of everything we do. It helps us understand not just what is happening, but why it is happening, and where culture is heading next.

Through Provoke, we turn that cultural understanding into strategy, activations, campaigns, publications and productions for brands and institutions, including FIFA, Nike, Snipes, Alpha Industries, Amazon Prime, Puma, CAF and Ziggo. We value doers over talkers. Execution over promise. Action over fluff. If you care about culture, understand the speed of change and want to help turn sharp ideas into work worth reading and watching, you will feel right at home at Provoke.

How to Apply

Interested? Send us:

• A short introduction

• Your CV

• Examples of your work

• Three sports or culture platforms you think are doing something special — and why

Apply via operations@provoke.nl