Job Description

As Senior Creative, you are a key driver of creative quality and output across Provoke’s projects. You operate between concept and execution: shaping ideas, developing creative directions, and helping bring them to life across content, campaigns, and experiences. You work closely with the Creative Lead while remaining hands-on across decks and concepts through design, film, and content execution.

You are expected to lead by doing, raise the creative bar, and push work forward with confidence and craft. You collaborate closely with production, and project management, and you play an active role in guiding freelancers and junior creatives throughout the creative process.

Responsibilities

1. Concept Development & Creative Execution

• Develop strong, distinctive creative concepts grounded in briefs, research, and strategic direction

• Translate ideas into clear visual, narrative, or experiential frameworks that guide execution

• Contribute hands-on to creative output, including decks, treatments, scripts, layouts, and edits

• Ensure all work is sharp, culturally relevant, and aligned with Provoke’s creative standards

2. Collaboration & Creative Support

• Work closely with Creative Directors, Strategists, and Producers to bring ideas to life

• Win pitches and new business by shaping concepts, visuals, and creative narratives

• Help translate ambition into achievable deliverables without compromising creative integrity

• Balance speed, quality, and feasibility throughout the creative process

3. Quality Control & Craft

• Push creative quality and detail throughout the execution process

• Review work-in-progress and contribute constructive feedback

• Help ensure consistency across formats, channels, and deliverables

• Stay curious and critical — always looking for ways to improve the work

4. Team Contribution & Culture

• Lead concept development for key clients and new business pitches

• Present ideas confidently to senior client stakeholders

• Act as the creative counterpart to brand, marketing, and innovation leads on the client side

• Make sure all deliverables, from treatments to decks, are on-brief, on-brand, are on point

Who Are You?

• A strong creative with 5–8+ years of experience in agency, studio, or hybrid environments

• Conceptually sharp, with a strong sense of taste and storytelling

• Comfortable moving between idea development and execution

• Deeply connected to culture, youth, sport, fashion, music, and the internet
  Proactive, opinionated (in a good way), and not afraid to push ideas forward

You have:

• A strong portfolio covering campaigns, content, film, or experiences

• Experience working with global brands or complex stakeholders

• The ability to turn abstract strategy into clear, creative ideas

• Taste, judgement, and the courage to push work further

Bonus points if you:

• Have experience in sports, fashion, music, or cultural platforms

• Are interested in IP development, formats, or media-led thinking

What We Offer

• A senior freelance role with direct impact on creative output

• Close collaboration with Creative Directors and Strategists on a project basis

• High-profile global clients and culturally relevant projects

• Ownership and autonomy across concepts and execution

• Competitive freelance rates, depending on scope and experience

• A founder-led, high-trust environment with short lines

• Option to work from our 1,000m² creative space in Amsterdam

Who Are We? 

Provoke is a creative research laboratory and production house. We specialize in Research, Production, and Campaign Strategy, partnering with brands like FIFA, Nike, Jordan, Alpha Industries, Amazon Prime, and Snipes to transform creative ideas into reality.

Research is our foundation. For over a decade, we’ve conducted deep cultural research across 20+ European cities to decode youth, sports, fashion, and music culture. This allows us to understand the why: ensuring every strategy is rooted in relevance and cultural truth.

Campaign Strategy is how we create focus and momentum. We translate research into clear strategic direction by defining narratives, audiences and moments that matter, turning brand ambition into work that lands at the right time.

Production is where strategy comes to life. From fast social-first content to large-scale brand campaigns or live experiences, we produce sharp and culturally credible work, built for impact. Our trusted creative and production talents combine strong concepts with flawless execution.

Aside from working with world-class clients, Provoke is building its own media titles, events, and cultural experiences from our 1,000m² creative compound in Amsterdam West. Think music, fashion, sports, and tech colliding in one place.

We value doers over talkers. Execution over promise. Action over fluff. If you care about making ideas real and making them count, you’ll feel right at home at Provoke.

NOTE: an incorrect email address was previously listed in this vacancy.

we kindly ask you to resend your application to recruitment@provoke.nl.