Our ongoing partnership with FIFA extends beyond creative research into full production. We develop concepts, produce campaign films, and manage execution across their biggest moments. For World Cup '26, we created a host-city merchandise campaign that used playful animation to drive product sell-through across three distinct sets, all shot in a single efficient production. The campaign revolved around translating product visibility into direct revenue, with the film remaining live on FIFASTORE throughout the tournament and continuously amplified across official World Cup social channels. Our approach felt authentic and organic; host cities responded authentically to seeing their cultures celebrated without heavy-handed positioning. It's performing as one of FIFA's largest World Cup campaigns to date, continuing to drive sales weeks after launch.